wholesale jewelry shipping supplies Jewelry Store Valentine's Day event planning

j crew wholesale jewelry The purpose of the event:
In the "Valentine's Day" opportunity to launch activities such as special preferential on -site theme shows for different people, to achieve the purpose of increasing brand awareness, establishing corporate image, and promoting jewelry sales.
Activity theme: Fate Ding "Gold", Cuihua companionship
Activity time
Activity location:
Gentle mall business store Cuihuajin store counter
activity content n R n. Promotional activity
Time: August 1 -August 2
1. Bride's special n cooperation with New Taipei wedding photography shop to launch discounts for women who are about to hold weddings Set, if you buy "Sanjin" jewelry at Cuihua Golden Store, you can give a new Taipei wedding photo coupon (guarantee minimum discount). If you take wedding photos in New Taipei A discount coupon attract customers and achieve customer resource sharing in this way.
2. Sending roses or sterling silver jewelry
The purchase of 1999 yuan during the event, a pair of sterling silver jewelry or roses can be received.
Remarks: The clerk needs to be registered. Roses need to be contacted in advance.
3. Free cards
The customers who go to Cuihua Jindian on the day of Valentine's Day can apply for a member card for free and enjoy the corresponding discounts. (Purchase diamonds on the day can be 6-7 % off)
. Parent -child plan
Preshing for children's favorite plush toys in the children's silver jewelry area, you can give one free to free of 999 yuan for purchasing gold 200 yuan, plus 1 yuan to get.
. On-site activities
Time: February 13th-February 14th
1. Gold underwear show
Show in the mall. (Waiting for the approval of the shopping mall)
2. Human body painting
The design of the human body painting shape by an advertising company, which needs to be in line with the theme of Valentine's Day and the image of Cuihua Gold Store.
3. Interactive program
The on -site interactive program by the Eye Eye of the Advertising Company, you can design fresh mini -games to attract customers, winners can get Valentine's Day gifts from Cuihua Gold Store. At the same time Activity.
4. The "Love language" wall
In a few blackboards and paste stickers to arrange a beautiful Valentine's Day background on the blackboard. on the black board.
The event site layout
The show cabinet is decorated with romantic pitch, hanging high -end romantic balls and ribbons.
The heart -shaped happiness door in front of the booth allows the guests to feel a warm atmosphere as soon as they enter.
The high -quality small speaker, does not take up space, the sound is shocking.
Budget: Happiness Gate: 100 yuan/piece x2 = 200 yuan
Magic colored gauze: 25 yuan/meter (calculated according to actual size)
Actual quantity calculation)
Ribbon: 15 yuan/bar (according to the actual quantity)
The activity promotion
1. SMS platform. SMS will be sent from July 25 with a frequency of one day. The content is focused on each. The event forecast is sent to the target group by dense SMS.
. Sending a publicity page. The contents contained in the leaflet include: Cuihua Golden Dale Day discount event, the Russian model gold underwear display, and the on -site award -winning interaction. From July 25th, there are large shopping malls and large flows. Local sending leaflets.
three, network publicity. Published relevant information on free websites such as Baidu "Puyang Bar", "58 City", "Oilfield Information Port Forum".
4. Media participation. On the day of the event, the "Puyang Morning Post" and "Puyang Radio and Television News" were invited to write press releases such as a large amount of subscriptions such as the Puyang Radio and Television News to expand the popularity and influence of the event.
Pre -preparations
1. Gold underwear show. After the mall approval, contact the headquarters to apply for props and contact advertising companies to make an appointment for Russian models.
. Determine the preferential items. After updating the goods, the specific content of the Valentine's Day discount, the specific content of the cooperative merchant's discounts, etc.
. Advertising companies submit interactive programs and hosting processes. Negotiate with the advertising company to determine the program process and time arrangement on the day of the event. (Requires the promotion of the Cuihua brand in the interactive program. If the host introduces the history of Cuihua and requires the audience to answer, the respondent can get a small gift)
. 4. Small gifts. Packaging such as envelope or gift boxes, it is recommended that interior cooperative merchant coupons, Cuihua coupons or membership cards, small gifts, etc. (Small gifts need to be ordered from the Internet)
. Write the publication of the publication and submit it to the printing factory. After the activity content and preferential measures are determined, write advertising copy and submit production.
6. Preparation of props. In addition to the audio and other equipment provided by the advertising company, the company needs to prepare:
blackboard, sticky stickers, colorful pens, gift boxes, roses, cameras, registers, etc. The prize tickets should be printed in advance.
8. Safety issues. The selection of the staff of the Cuihua Gold Store is mainly responsible for the safety of gold jewelry, and it needs to be assisted by the security of the mall.
Estimation effects
1. Increase brand awareness. Through programs such as gold underwear shows, the popularity and reputation of "Cui Huajin Store" in Puyang will allow the public to fully understand the long history and superb skills of Cuihua Jindian, and lay a solid foundation for future promotion.
. Establish alliance with cooperative merchants. Wedding photography related to jewelry gold will establish a good cooperative relationship with Cuihua Jindian through this event to create a win -win situation for long -term shared customer resources.
. Promoting sales. Through preferential activities and free cards, a group of customers can be attracted, and a member recommendation system can be established. If friends come to buy jewelry, friends and I can get certain rewards. Promote the overall sales of gold jewelry with a variety of marketing models.