1 thought on “How to divide the customer segmentation of hotel rooms”
Blake
Practice has proved that correct positioning is the key to successful operations and even continuous operation. We distinguish the hotel's customer source market into the following categories: (1) Tourists It is the most important customer group of the hotel. The basic needs of the customer group are: accommodation, bath and rest, TV, basic catering, telephone, Internet access, ticketing and other business services and parking. Per other needs for tourists: night entertainment, small supermarket shopping, travel souvenirs shopping, etc.; other needs of leisure and holiday tourists are: during the day, leisure, night entertainment, special catering, etc.
(2) The primary requirement for public business travelers to travel with tourists is the basic private residence space. Therefore, the convenience of transportation and economy is the main decisive factor. However, public business travelers often need exchanges and receptions, so they have formed different needs: identity grade, guest room reception functions, public reception space, business leisure, etc. (3) Local business receptions are generally conducted in mid -high -star hotels, which has become a trend. Local receptions generally do not use guest rooms or a small number of clock rooms for VIPs. They mainly use public space. The main needs include the meeting hall, small and medium -sized conference rooms, working business suits, private room catering, and night leisure entertainment. (4) The demand for hotels for cross -regional conference activities has developed rapidly, forming three categories: conference type, exhibition, and trading type.跨区会议对酒店的需求，因有过夜，所以要求综合配套能力强，接待容量大，主要需求为：大型会议厅、展览厅、交易方便性、多种会议室配套、宴会餐饮、夜间娱乐、 Leisure and fun richness. The development of the meeting has contributed to the development of large -scale conference hotels in the capital model. With Beijing Jiuhua Villa, the Metropolitan Hotel will further expand nationwide. (5) Local conference activities and local business activities, including press conferences, fashion performances and communication activities, seminars, review meetings, demonstration meetings, etc. Two categories of guidance activities. The latter has strong public communication characteristics, and reporters gather, which has a greater impact. These activities generally require hotels to have a good communication service foundation, and provide basic support for acting activities. The hotel taste is fashionable. Local activities also include associations organized by local leisure agencies, employee leisure and entertainment activities. (6) Private group activities of private group activities refers to activities organized by private people, including wedding wedding banquets, Shouqing Shouquan, Manchuki wine, birthday party, classmates gathering, white happy events, etc. These activities are based on private consumption, mainly based on the banquet model. The requirements are relatively harsh and the consumption level is uneven, but they all have high requirements for services. They are required to combine catering and entertainment and multiple consumption methods. (7) Private life hotels have become an important place for urban private life and gradually become a sector for market consumption. This type of consumption includes private business opening, private dating houses, house opening, service opening, criminal houses, etc.; Of which private business opening and private dating houses are a normal reception range, especially the business and life of celebrities require higher privacy protection. Opening a house, opening a house, criminal house, etc. are the use of the private security guarantee function of hotel management to engage in non -moral and even illegal criminal acts. It is a market demand that hotels should resolutely prevent and eliminate.
Practice has proved that correct positioning is the key to successful operations and even continuous operation. We distinguish the hotel's customer source market into the following categories:
(1) Tourists
It is the most important customer group of the hotel. The basic needs of the customer group are: accommodation, bath and rest, TV, basic catering, telephone, Internet access, ticketing and other business services and parking.
Per other needs for tourists: night entertainment, small supermarket shopping, travel souvenirs shopping, etc.; other needs of leisure and holiday tourists are: during the day, leisure, night entertainment, special catering, etc.
(2) The primary requirement for public business travelers to travel with tourists is the basic private residence space. Therefore, the convenience of transportation and economy is the main decisive factor. However, public business travelers often need exchanges and receptions, so they have formed different needs: identity grade, guest room reception functions, public reception space, business leisure, etc.
(3) Local business receptions are generally conducted in mid -high -star hotels, which has become a trend. Local receptions generally do not use guest rooms or a small number of clock rooms for VIPs. They mainly use public space. The main needs include the meeting hall, small and medium -sized conference rooms, working business suits, private room catering, and night leisure entertainment.
(4) The demand for hotels for cross -regional conference activities has developed rapidly, forming three categories: conference type, exhibition, and trading type.跨区会议对酒店的需求，因有过夜，所以要求综合配套能力强，接待容量大，主要需求为：大型会议厅、展览厅、交易方便性、多种会议室配套、宴会餐饮、夜间娱乐、 Leisure and fun richness. The development of the meeting has contributed to the development of large -scale conference hotels in the capital model. With Beijing Jiuhua Villa, the Metropolitan Hotel will further expand nationwide.
(5) Local conference activities and local business activities, including press conferences, fashion performances and communication activities, seminars, review meetings, demonstration meetings, etc. Two categories of guidance activities. The latter has strong public communication characteristics, and reporters gather, which has a greater impact. These activities generally require hotels to have a good communication service foundation, and provide basic support for acting activities. The hotel taste is fashionable. Local activities also include associations organized by local leisure agencies, employee leisure and entertainment activities.
(6) Private group activities of private group activities refers to activities organized by private people, including wedding wedding banquets, Shouqing Shouquan, Manchuki wine, birthday party, classmates gathering, white happy events, etc. These activities are based on private consumption, mainly based on the banquet model. The requirements are relatively harsh and the consumption level is uneven, but they all have high requirements for services. They are required to combine catering and entertainment and multiple consumption methods.
(7) Private life hotels have become an important place for urban private life and gradually become a sector for market consumption. This type of consumption includes private business opening, private dating houses, house opening, service opening, criminal houses, etc.; Of which private business opening and private dating houses are a normal reception range, especially the business and life of celebrities require higher privacy protection. Opening a house, opening a house, criminal house, etc. are the use of the private security guarantee function of hotel management to engage in non -moral and even illegal criminal acts. It is a market demand that hotels should resolutely prevent and eliminate.