2 thoughts on “Eve's brake bras sales skills and words”
Lucia
The same pair of shoes, why are Nike's 600; more than 200 Li Ning; more than 400 Tubu; more than 361? Still the same pair of shoes, (the most complete sales technique platform in the country, WeChat platform sales alliance: Sale51 ) The sold dozens of dollars in the stalls. When it comes to shopping malls and stores, it will rise to 100 or even hundreds. Some people say that it is the role of the brand, and some people say that they are sold in different places, and the price sells for course. Whether you choose to sell a brand or culture. We all need to admit that we have entered the era of shaping the value of product value from the era of product manufacturing. In today's product supply is greater than seeking, whoever can better shape the value of the product will achieve the final victory. It people who buy BMW cars sometimes do not care about how fast the car itself is running. How long can they drive? They buy the value of BMW, that is, the feeling of driving BMW and the identity symbol of BMW. People who buy Mercedes -Benz chose a distinguished identity. So from the perspective of Feng Qingyang, the value of shaping the product is not simply a few words: "My things are good, my things are good, my things are really good." So simple. The understanding of the selling point of the product itself, and the grasp of customer needs is the key. Especially the latter, Ma Yun learned about the Internet's e -commerce demand before Alibaba. Bill Gates accurately grasped the future needs of personal computers to achieve Microsoft; Jobs knew what kind of mobile phones and personal computers would young people like to achieve achievements before they achieved achievements. Today's Apple dominance! These cases tell us that customers are not looking at your products when buying, and often the value of your product. . Enhance the value of the environment and atmosphere The same cup of coffee, the taste, raw materials, cups are the same. Buying eight dollars in the roadside shop, the boss made four dollars. Sell 38 yuan in Starbucks, and the boss earn thirty -four yuan. The former's profit margin deducts 20 percent of the direct and indirect cost, and Starbucks can reach more than 500 %. So how do they do it? That's because of drinking coffee in Starbucks. a part of. In addition to coffee, you also have to pay for Starbucks's cultural atmosphere, the environment of cafes, and even pay for every music you have heard. Thefly in Fujian's tea owner once divided into one of his personal experience cases. At the beginning, he sold tea, the number of tea, sold one pound, a pound, and sold a sack of sacks. After doing this for ten years, he has 5,000 acres of tea gardens, but still has not developed. Until a few years, the Tea Association organized them to go to Japan and Taiwan to inspect. They saw that the Japanese had to bathe, burn incense, change clothes before drinking tea, and had wonderful tea ceremony and tea art performances before drinking tea. He said that when he was so tossing, he was very thirsty, and he said that he would feel sweet even if he drank boiled water. Moreover, in that atmosphere, he not only learned about the profoundness of tea culture, but also had a new emotion for tea. And opened every capillary blood hole, so every bite of tea you drank was like mannate. He also found that a cup of tea sold by others is equivalent to the price of a sack of tea. After returning, every time he talks with customers about business, he will start with tea culture first. Because he can only sell high prices for his tea culture. . Quantitative your value If the value of the product you give to others is unable to quantify, it is difficult for others to believe in your product. Talking with data is 100 times better than you speak in vernacular, so You must quantify your value and quantify from the actual value and psychological value. For example, your product can increase income or reduce expenditure costs to others. This is the actual value of your product to others. Psychological value is the satisfaction of the customer's heart and a feeling! It is something that satisfies their desires and realizes their dreams. For example, telling them the results of the use of the product are more relaxed, faster and safer. . Use materials and crafts to shape the value of the product. What is the reason for Rolls -Royce Auto? On the one hand, Rolls -Royce Motors has only thousands of annual output The company's output is not enough. But from another perspective, things are rare. On the other hand, Rolls -Royce Motor will tell you that he has always insisted on handmade production. The owner can see the entire process of production, such as Rolls -Royce's engine is completely made by hand. The radiator takes a whole day to complete it, and then polish it for 5 hours. According to statistics, it takes 15 hours to make a steering wheel, it takes 31 hours to assemble a body, and it takes 6 days to install a engine. Because of this, it can only move 6 inches per minute on the assembly line. It takes two and a half months to make a 4 and a half months, and each car is tested by 5,000 miles. All this tells you the truth that this volume of the car is the best material, and it is carefully built in such a long time. Do you not have more money? It ’s normal to have more money? The“ twenty -seven -layer purification ”marketing plan of Lebai in China tells you that the production process of pure water is also a very successful example of this aspect. . The scarcity and unique positioning of the product The value of a bottle of water in Wuhan is the same as his value in the African desert? On the edge of the Yangtze River, we can't feel the precious water. When water appears in the desert, he is equivalent to life and precious gold! In today's increasingly homogeneous products, to create the rarity of products, we can make articles in two aspects. On the one hand, we must be good at discovering the "new continent" and new markets. In the old market, we must be scarce in the new market. On the other hand, Feng Qingyang believes that it is necessary to discover the different functions and effectiveness of the product. It is also toothpaste, you can choose various positions such as whitening, resident, cleaning, and anti -allergy. Also is shampoo, you can choose different functional positioning such as hair care, hair care, hair loss, lighting, black hair, and removal dandruff. 5. Create your brand and cultivate your fans In from Feng Qingyang, the brand is an emotional identity covering the product. For example, young girls now like Li Yuchun in the "Super Girl", which shows that the temperament, habits, and behavior of Li Yuchun's "product" meet the emotional needs of these girls. Value is the emotional needs of the group corresponding to Li Yuchun, not her own needs. This is the value of the brand. Another example is that two people fall in love. If they feel good, they will slowly cultivate (shaping) through continuous contact and understanding; two people work together, for a long time, and they have a tacit understanding of each other. Through time shaping and hone. From the perspective of Feng Qingyang, the brand has made you feel and dependent on him through constant awareness and understanding. For example, when I first saw a person, I did not have the brand favors, but only the product favors. Some people say that someone looks beautiful at a glance. This is the product of the product. The brand's favor needs to be communicated. It is an emotional needs and identification that two people have had a period of time. So what is the brand? The brand is an emotional interest identity covering the product. It is the satisfaction of the emotional value of the corresponding group. Like Starbucks and Apple have many crazy fans because of their personality and ideas. These fans have become their main consumer army and loyal propaganda. Me question, all sales are doing the same thing, that is, prove that your product is worth it. The process of sales is actually to let customers understand the value of the product much higher than the price sold to him. When the value of the customer knows is far greater than the price of the product itself, the customer will choose the transaction in time; when the value of the customer knows it is equal to the price of the product itself, the customer will hesitate or even choose to judge whether this product is really necessary. Purchase; when the value of the customer knows far lower than the price of the product itself, the customer will choose to leave because the price of the product has been separated from the value of the product. It is not difficult to find through this comparison formula. For consumers, the comparison of value for prices is a key factor that determines whether customers really buy. Let's shape the value of the product.
Pay content for time limit to check for freenAnswer 1 Customer entering the store: The salesperson immediately put down what was in his hands, and smiled and faced the customer to go forward and go forward sincerely. Welcome to visit. 2 Ask customers: Understand the needs of customers. If the customer says casually, the salesperson stands at a position of 1.5 meters away from the customer to observe the customer's eyes. 3 Follow the product: If the customer's eyes stay in 3 seconds before a certain product, and then touch the product with their hands, saying that the customer has become interested in this product. At this time You must know whether the characteristics, color, size, size, etc. of this product are suitable for the customer. According to their own judgment, the salesperson should immediately come to the customer to ask the customer, the purpose is to solve the true intention of the customer's purchase of the product. 4 Stimulate the needs of customers: Family saying that knowing and knowing each other is very important. After understanding the true intention of customers, I will introduce the issues that he cares about mostly according to the characteristics of the product. Sometimes you think the advantages of this product are just the disadvantages that this guest does not like. For example, if you think this product is very thick, it will be more plump, but the customer is already full. She just wants to make herself more comfortable. 5 If this product does not have the size, color, color, etc. of this product, the salesperson must find a way to transfer the customer's sight. Sales better. So that there will be new products or preferential activities in the future to facilitate customers. 15 After the transaction, I will teach customers some correct underwear maintenance knowledge, washing methods, and drying methods. For example, the two cleaning of dark products may be faded in the first two times of cleaning, but it does not affect the color of the product itself. Dry in the sun and so on.nI hope that my reply is helpful
The same pair of shoes, why are Nike's 600; more than 200 Li Ning; more than 400 Tubu; more than 361? Still the same pair of shoes, (the most complete sales technique platform in the country, WeChat platform sales alliance: Sale51 )
The sold dozens of dollars in the stalls. When it comes to shopping malls and stores, it will rise to 100 or even hundreds. Some people say that it is the role of the brand, and some people say that they are sold in different places, and the price sells for course. Whether you choose to sell a brand or culture. We all need to admit that we have entered the era of shaping the value of product value from the era of product manufacturing. In today's product supply is greater than seeking, whoever can better shape the value of the product will achieve the final victory.
It people who buy BMW cars sometimes do not care about how fast the car itself is running. How long can they drive? They buy the value of BMW, that is, the feeling of driving BMW and the identity symbol of BMW. People who buy Mercedes -Benz chose a distinguished identity. So from the perspective of Feng Qingyang, the value of shaping the product is not simply a few words: "My things are good, my things are good, my things are really good." So simple. The understanding of the selling point of the product itself, and the grasp of customer needs is the key. Especially the latter, Ma Yun learned about the Internet's e -commerce demand before Alibaba. Bill Gates accurately grasped the future needs of personal computers to achieve Microsoft; Jobs knew what kind of mobile phones and personal computers would young people like to achieve achievements before they achieved achievements. Today's Apple dominance! These cases tell us that customers are not looking at your products when buying, and often the value of your product.
. Enhance the value of the environment and atmosphere
The same cup of coffee, the taste, raw materials, cups are the same. Buying eight dollars in the roadside shop, the boss made four dollars. Sell 38 yuan in Starbucks, and the boss earn thirty -four yuan. The former's profit margin deducts 20 percent of the direct and indirect cost, and Starbucks can reach more than 500 %. So how do they do it? That's because of drinking coffee in Starbucks. a part of. In addition to coffee, you also have to pay for Starbucks's cultural atmosphere, the environment of cafes, and even pay for every music you have heard.
Thefly in Fujian's tea owner once divided into one of his personal experience cases. At the beginning, he sold tea, the number of tea, sold one pound, a pound, and sold a sack of sacks. After doing this for ten years, he has 5,000 acres of tea gardens, but still has not developed. Until a few years, the Tea Association organized them to go to Japan and Taiwan to inspect. They saw that the Japanese had to bathe, burn incense, change clothes before drinking tea, and had wonderful tea ceremony and tea art performances before drinking tea. He said that when he was so tossing, he was very thirsty, and he said that he would feel sweet even if he drank boiled water. Moreover, in that atmosphere, he not only learned about the profoundness of tea culture, but also had a new emotion for tea. And opened every capillary blood hole, so every bite of tea you drank was like mannate. He also found that a cup of tea sold by others is equivalent to the price of a sack of tea. After returning, every time he talks with customers about business, he will start with tea culture first. Because he can only sell high prices for his tea culture.
. Quantitative your value
If the value of the product you give to others is unable to quantify, it is difficult for others to believe in your product. Talking with data is 100 times better than you speak in vernacular, so You must quantify your value and quantify from the actual value and psychological value. For example, your product can increase income or reduce expenditure costs to others. This is the actual value of your product to others. Psychological value is the satisfaction of the customer's heart and a feeling! It is something that satisfies their desires and realizes their dreams. For example, telling them the results of the use of the product are more relaxed, faster and safer.
. Use materials and crafts to shape the value of the product.
What is the reason for Rolls -Royce Auto? On the one hand, Rolls -Royce Motors has only thousands of annual output The company's output is not enough. But from another perspective, things are rare. On the other hand, Rolls -Royce Motor will tell you that he has always insisted on handmade production. The owner can see the entire process of production, such as Rolls -Royce's engine is completely made by hand.
The radiator takes a whole day to complete it, and then polish it for 5 hours. According to statistics, it takes 15 hours to make a steering wheel, it takes 31 hours to assemble a body, and it takes 6 days to install a engine. Because of this, it can only move 6 inches per minute on the assembly line. It takes two and a half months to make a 4 and a half months, and each car is tested by 5,000 miles. All this tells you the truth that this volume of the car is the best material, and it is carefully built in such a long time. Do you not have more money? It ’s normal to have more money? The“ twenty -seven -layer purification ”marketing plan of Lebai in China tells you that the production process of pure water is also a very successful example of this aspect.
. The scarcity and unique positioning of the product
The value of a bottle of water in Wuhan is the same as his value in the African desert? On the edge of the Yangtze River, we can't feel the precious water. When water appears in the desert, he is equivalent to life and precious gold! In today's increasingly homogeneous products, to create the rarity of products, we can make articles in two aspects. On the one hand, we must be good at discovering the "new continent" and new markets. In the old market, we must be scarce in the new market. On the other hand, Feng Qingyang believes that it is necessary to discover the different functions and effectiveness of the product. It is also toothpaste, you can choose various positions such as whitening, resident, cleaning, and anti -allergy. Also is shampoo, you can choose different functional positioning such as hair care, hair care, hair loss, lighting, black hair, and removal dandruff.
5. Create your brand and cultivate your fans
In from Feng Qingyang, the brand is an emotional identity covering the product. For example, young girls now like Li Yuchun in the "Super Girl", which shows that the temperament, habits, and behavior of Li Yuchun's "product" meet the emotional needs of these girls. Value is the emotional needs of the group corresponding to Li Yuchun, not her own needs. This is the value of the brand. Another example is that two people fall in love. If they feel good, they will slowly cultivate (shaping) through continuous contact and understanding; two people work together, for a long time, and they have a tacit understanding of each other. Through time shaping and hone. From the perspective of Feng Qingyang, the brand has made you feel and dependent on him through constant awareness and understanding.
For example, when I first saw a person, I did not have the brand favors, but only the product favors. Some people say that someone looks beautiful at a glance. This is the product of the product. The brand's favor needs to be communicated. It is an emotional needs and identification that two people have had a period of time. So what is the brand? The brand is an emotional interest identity covering the product. It is the satisfaction of the emotional value of the corresponding group. Like Starbucks and Apple have many crazy fans because of their personality and ideas. These fans have become their main consumer army and loyal propaganda.
Me question, all sales are doing the same thing, that is, prove that your product is worth it. The process of sales is actually to let customers understand the value of the product much higher than the price sold to him. When the value of the customer knows is far greater than the price of the product itself, the customer will choose the transaction in time; when the value of the customer knows it is equal to the price of the product itself, the customer will hesitate or even choose to judge whether this product is really necessary. Purchase; when the value of the customer knows far lower than the price of the product itself, the customer will choose to leave because the price of the product has been separated from the value of the product. It is not difficult to find through this comparison formula. For consumers, the comparison of value for prices is a key factor that determines whether customers really buy. Let's shape the value of the product.
Pay content for time limit to check for freenAnswer 1 Customer entering the store: The salesperson immediately put down what was in his hands, and smiled and faced the customer to go forward and go forward sincerely. Welcome to visit. 2 Ask customers: Understand the needs of customers. If the customer says casually, the salesperson stands at a position of 1.5 meters away from the customer to observe the customer's eyes. 3 Follow the product: If the customer's eyes stay in 3 seconds before a certain product, and then touch the product with their hands, saying that the customer has become interested in this product. At this time You must know whether the characteristics, color, size, size, etc. of this product are suitable for the customer. According to their own judgment, the salesperson should immediately come to the customer to ask the customer, the purpose is to solve the true intention of the customer's purchase of the product. 4 Stimulate the needs of customers: Family saying that knowing and knowing each other is very important. After understanding the true intention of customers, I will introduce the issues that he cares about mostly according to the characteristics of the product. Sometimes you think the advantages of this product are just the disadvantages that this guest does not like. For example, if you think this product is very thick, it will be more plump, but the customer is already full. She just wants to make herself more comfortable. 5 If this product does not have the size, color, color, etc. of this product, the salesperson must find a way to transfer the customer's sight. Sales better. So that there will be new products or preferential activities in the future to facilitate customers. 15 After the transaction, I will teach customers some correct underwear maintenance knowledge, washing methods, and drying methods. For example, the two cleaning of dark products may be faded in the first two times of cleaning, but it does not affect the color of the product itself. Dry in the sun and so on.nI hope that my reply is helpful