Apple Computer Corporation triggered the personal computer revolution through Apple II in the 1970s. The launch of Macintosh in the 1980s completely transformed personal computers. Through its innovative and repeated award -winning desktop machines, laptops, Mac OS X operating systems, Ilife digital lifestyle software, and professional application software, Apple Computer has been widely recognized by users. In addition, Apple also triggered digital music revolution with its leading market portable digital music player and iTunes online music store. The text: . Company profile Apple computer was founded by Jobs, Steve Wozniak and Ronwayn on April 1, 1976. The city of Yachupertino is in the center of Silicon Valley. In the spring of 1975, Apple Ⅰ was designed by Wozon and purchased 50 units by Byte's computer store. At that time, it was priced at $ 666.66. In 1977, Apple officially registered as a company and opened a new Apple logo that has been used to this day. In 1978, Apple prepared the stock to go public. Schole Company pre -ordered Apple's $ 1 million in stock, and allowed Apple engineers to study the graphics interface of PARC operating system that has long been regarded as garbage. But Apple's engineer's decay into magic, and brought the graphics interface into a brand new time and space. Apple's slogan "Switch". Every time Apple launches new products, it can always cause market changes. Apple's main industries include computer hardware, computer software, mobile phone and palm entertainment terminals. Apple now mainly operates five production lines: Mac, iPod, iPhone, iPad, iTune. Apple's Apple II promoted the personal computer revolution in 1970, and the subsequent Macintosh relay continued to develop in the 1980s. The most well -known products are its Apple II, Macintosh computers, iPod digital music players, and iTunes music stores. It is famous for innovation in high -tech companies. Now the birth of the iPhone is likely to trigger a new round of revolution in mobile phones. . Related background: Introduction to the iPhone INE iPhone was announced by Macworld, which was held by Steve Jobs, chief executive officer of Apple (Apple, Inc.). Listed in the United States on the 29th, the three products of innovative mobile phones, touched wide -screen iPods, and desktop -level emails, web browsing, search and map functions were perfectly integrated into one. The iPhone introduces a new user interface based on large multi -contact display and leading new software, allowing users to control the iPhone with their fingers. The iPhone also created a new era of cutting -edge functions of mobile device software, redefining the function of mobile phones. Mu mobile phone intelligence is the development trend of the mobile phone market, and it is also an opportunity for Apple. In January 2007, Apple announced the iPhone for the first time, officially involved in the mobile phone field. Apple positions the iPhone: a mobile phone equipped with the iPod function and network browser. In 2008, Apple released the iPhone 3G, and the revolution on the software made it a benchmark for the industry. The original pattern of the smartphone market is completely disintegrated under the impact of the iPhone. three, iPhone strategic analysis In entering the era of smartphones, the connotation of mobile phones has begun to change profound changes. Communications have become one of the core needs of several of them (not the only core needs). Non -communication -related core functions such as music, camera, PDA, and games are also fully lined up into the core needs of mobile phones. The user began to face a question. Do I just buy a mobile phone to call and send text messages? Once the user answers "NO", it means that his demand for the mobile phone has changed from a call (SMS) processing tool to a portable multimedia multimedia. communication device. The rise of iPhone is the most typical example of this change. When you get the iPhone, you can strongly feel that this thing is instead of a mobile phone with entertainment functions. It is better to say that it is an entertainment machine with a communication function (entertainment machine = iPod Camera Palm game machine PDA). Nokia, the original "leader of the leader" on the mobile phone market, was not sure at this point, resulting in the iPhone completely in the smartphone market. The following analysis of the iPhone strategic characteristics will be analyzed: (1) Apple's differentiated combination competition It mobile phone intelligence is the development trend of the mobile phone market, and it is also the opportunity of Apple. In January 2007, Apple announced the iPhone for the first time, officially involved in the mobile phone field. Apple positions the iPhone: a mobile phone equipped with the iPod function and network browser. In 2008, Apple released the iPhone 3G, and the revolution on the software made it a benchmark for the industry. The success of Apple iPhone comes from the differentiated combination of multi -angle. Apple has succeeded in relying on the iPod iTunes combination in the MP3 market, and then uses iPhone
Apple Computer Corporation triggered the personal computer revolution through Apple II in the 1970s. The launch of Macintosh in the 1980s completely transformed personal computers. Through its innovative and repeated award -winning desktop machines, laptops, Mac OS X operating systems, Ilife digital lifestyle software, and professional application software, Apple Computer has been widely recognized by users. In addition, Apple also triggered digital music revolution with its leading market portable digital music player and iTunes online music store.
The text:
. Company profile
Apple computer was founded by Jobs, Steve Wozniak and Ronwayn on April 1, 1976. The city of Yachupertino is in the center of Silicon Valley. In the spring of 1975, Apple Ⅰ was designed by Wozon and purchased 50 units by Byte's computer store. At that time, it was priced at $ 666.66. In 1977, Apple officially registered as a company and opened a new Apple logo that has been used to this day. In 1978, Apple prepared the stock to go public. Schole Company pre -ordered Apple's $ 1 million in stock, and allowed Apple engineers to study the graphics interface of PARC operating system that has long been regarded as garbage. But Apple's engineer's decay into magic, and brought the graphics interface into a brand new time and space.
Apple's slogan "Switch". Every time Apple launches new products, it can always cause market changes.
Apple's main industries include computer hardware, computer software, mobile phone and palm entertainment terminals. Apple now mainly operates five production lines: Mac, iPod, iPhone, iPad, iTune. Apple's Apple II promoted the personal computer revolution in 1970, and the subsequent Macintosh relay continued to develop in the 1980s. The most well -known products are its Apple II, Macintosh computers, iPod digital music players, and iTunes music stores. It is famous for innovation in high -tech companies. Now the birth of the iPhone is likely to trigger a new round of revolution in mobile phones.
. Related background: Introduction to the iPhone
INE iPhone was announced by Macworld, which was held by Steve Jobs, chief executive officer of Apple (Apple, Inc.). Listed in the United States on the 29th, the three products of innovative mobile phones, touched wide -screen iPods, and desktop -level emails, web browsing, search and map functions were perfectly integrated into one. The iPhone introduces a new user interface based on large multi -contact display and leading new software, allowing users to control the iPhone with their fingers. The iPhone also created a new era of cutting -edge functions of mobile device software, redefining the function of mobile phones.
Mu mobile phone intelligence is the development trend of the mobile phone market, and it is also an opportunity for Apple. In January 2007, Apple announced the iPhone for the first time, officially involved in the mobile phone field. Apple positions the iPhone: a mobile phone equipped with the iPod function and network browser. In 2008, Apple released the iPhone 3G, and the revolution on the software made it a benchmark for the industry. The original pattern of the smartphone market is completely disintegrated under the impact of the iPhone.
three, iPhone strategic analysis
In entering the era of smartphones, the connotation of mobile phones has begun to change profound changes. Communications have become one of the core needs of several of them (not the only core needs). Non -communication -related core functions such as music, camera, PDA, and games are also fully lined up into the core needs of mobile phones. The user began to face a question. Do I just buy a mobile phone to call and send text messages? Once the user answers "NO", it means that his demand for the mobile phone has changed from a call (SMS) processing tool to a portable multimedia multimedia. communication device.
The rise of iPhone is the most typical example of this change. When you get the iPhone, you can strongly feel that this thing is instead of a mobile phone with entertainment functions. It is better to say that it is an entertainment machine with a communication function (entertainment machine = iPod Camera Palm game machine PDA). Nokia, the original "leader of the leader" on the mobile phone market, was not sure at this point, resulting in the iPhone completely in the smartphone market.
The following analysis of the iPhone strategic characteristics will be analyzed:
(1) Apple's differentiated combination competition
It mobile phone intelligence is the development trend of the mobile phone market, and it is also the opportunity of Apple. In January 2007, Apple announced the iPhone for the first time, officially involved in the mobile phone field. Apple positions the iPhone: a mobile phone equipped with the iPod function and network browser. In 2008, Apple released the iPhone 3G, and the revolution on the software made it a benchmark for the industry. The success of Apple iPhone comes from the differentiated combination of multi -angle.
Apple has succeeded in relying on the iPod iTunes combination in the MP3 market, and then uses iPhone